Category Archives: News

Live Fire Gear As Seen On TV Live Broadcast

Live Fire Gear As Seen On TV Live Broadcast

ATTENTION FOLLOWERS! We are beyond thrilled to announce that our product will be featured on an Facebook Live Broadcast!  Happening Thursday, March 23rd, 2017 from 12:30PM-1:00PM EST, you will get to see an up close and personal look at what our product will offer you!  Be sure to like and follow the Facebook page and tune in for the Live Broadcasting of our product!  We appreciate your support!

EJ "Skullcrusher" Snyder Featured in Live Fire Gear Commercial

EJ “Skullcrusher” Snyder Featured in Live Fire Gear Commercial

Live Fire Gear is excited to announce we filmed a new commercial with EJ “Skullcrusher” Snyder. You may know EJ from the Discovery Channel series “Naked and Afraid” and “Dual Survival“. EJ is an Extreme Survivalist, Adventurer and Retired Army Combat Vet. He is an expert in leadership, tracking, trapping, building shelter, primitive weapons, navigation, security, self-reliance and self-defense. Live Fire Gear was excited when EJ agreed to endorse our product. The commercial is in production now and should be ready for TV soon! This wasn’t a studio commercial. EJ was in a Florida swamp, built an amazing shelter and trekked through the woods for the commercial. He is a true survival expert.

Live Fire Gear Commercial Shoot

The commercial was filmed by As Seen On TV Pro, which is owned by Kevin Harrington. You may remember Kevin as one of the original panel members and investors (“Sharks”) on the ABC TV series Shark Tank from its inception in 2009. Live Fire Gear can’t say enough how impressed we were with the crew. In total they had close to 20 people working on the set! Check out the Live Fire Gear Facebook page to see more shots and a Facebook Live we shot while on set.

EJ Snyder working with Live Fire Tin

The commercial featured the entire Live Fire Gear product line. Our Live Fire Original, Live Fire Sport, Live Fire Survival Kit, 550 FireCord and Ring O Fire were all used by EJ. This isn’t going to be a boring how-to commercial. This commercial was shot to show EJ stranded in the wilderness, in need of one of the survival essentials – FIRE! Anyone who has used our products knows how great they are. We want to share these amazing products with more outdoor and survival enthusiasts. We can’t thank our loyal customers enough! For those of you who have been with us from the beginning and helped us grow – THANK YOU! We are excited to expand our customer base and expose the rest of the World to our amazing fire starting products.

EJ Snyder joins Live Fire Gear

EJ Snyder Joins the Live Fire Gear Team!

Live Fire Gear is excited to announce EJ “Skullcrusher” Snyder has joined our team! EJ is starring in Live Fire Gear’s television commercials for 2017, so be on the lookout for those!

You may know EJ from the Discovery Channel series “Naked and Afraid” and “Dual Survivor“. EJ is an Extreme Survivalist, Adventurer and Retired Army Combat Vet. He is an expert in leadership, tracking, trapping, building shelter, primitive weapons, navigation, security, self-reliance and self-defense.

EJ Snyder

EJ grew up in North Jersey outside NYC in tough Italian neighborhoods. He spent most weekends escaping to the outdoors to go camping, hunting, trapping, hiking, rafting, and rock climbing. His interest in survival began here. EJ also faced another kind of survival situation – childhood bullying – which became his inspiration to bulk up by lifting weights, learning to box and training in other self-defense disciplines to better defend himself and build his self-confidence.

EJ joined the US Army at age 19 and served 25 years. This is where he learned to better hone his outdoor and survival skills. He attended Ranger School and got his first taste of formal survival training. In 1996, EJ became the Primary Survival & Tracking Instructor at the Florida Ranger Camp. He attended Army Survival School and a Tracking Course, thus launching EJ into a self-study and obsession with learning all aspects of survival. EJ is a highly decorated combat veteran of the 1991 Gulf War and OIF, serving in Ranger Positions in many different types of infantry units, including Airborne, Mountain and Light Infantry. EJ retired at the rank of Sergeant Major/E-9.

EJ Snyder

EJ is currently retired in North Carolina with his wife and two kids, but he doesn’t anticipate slowing down anytime soon. He teaches survival classes all over the US and abroad employing his “Train as you Fight” philosophy in Survival. He also motivationally speaks, and does appearances at events, trade shows, Comic Cons and expos. He is an accomplished writer and is writing several books, and writes for several magazines and periodicals. He spends his free time enjoying his family, getting outdoors, working out and expanding his survival knowledge and skills to be the Best Survivalist on the Planet. Ej has also appeared on TNT’s “72 Hours”, the History Channel’s “Patton 360”, Chiller Networks “Can You Survive a Horror Movie”, amongst other TV & Film projects. You will just as likely catch him hiking a mountain or surfing in Hawaii, as you will see him drinking beer and watching a football game or MMA fight on his favorite bar stool.

EJ SnyderEJ prides himself on being one tough old SOB with the tenacity, fortitude, willpower, and determination to be dropped anywhere in the world with nothing and come out on top! EJ also believes that if he is with other people, that he can lead them there as well – unscathed! You can also hear EJ from miles away screaming to the heavens with his battle cries!

EJ Snyder

EJ is known for his hardened and tough exterior as well as for being a “Man’s Man,” but has compassion for his fellow man, passion for life, and a huge heart. EJ believes giving back to the community and the less fortunate is very important and works with many charities and causes in his spare time, many dealing with Cancer, Kids, Anti-Bullying and Veterans. He is also always looking for his next adventure and challenge. EJ says he stands ready at any moment to leap into action on a minute’s notice, whether it’s a survival situation, helping a stranger in need, or reacting to a crisis.

EJ Snyder

EJ lives and breathes his motto “Tua Sponte Superstes”, which means to “Survive By Your Own Will”

We want to thank EJ Snyder and his family for teaming up with Live Fire Gear!  Looking forward to the future together…

Learn more about EJ Snyder:


Facebook Fan Page:

Twitter / Instagram: @ejsnyder333

YouTube Channel:


Reality Rally Breast Cancer Charity:

DayOne Gear Live Fire Gear 4th of July Sale

DayOne Gear Has Acquired Live Fire Gear!

Come Celebrate With Us!

DayOne Gear is proud to announce we have acquired Live Fire Gear, creators of the best fire starters in the USA. To show our appreciation to our dedicated customers make sure to use PROMO CODE 4THJULY to save 25% on your next purchase from

DayOne Gear Acquires Live Fire GearThe family here at DayOne Gear and Live Fire Gear hopes you have a wonderful 4th of July with your friends and family. Just remember this wonderful country became great because the brave men before us were prepared for the worst. Make sure your family does the same and have a safe and happy Independence Day!