Tag Archives: Live Fire Gear

Live Fire Gear Products Featured in OFFGRID Article

Check out Issue 24 of Recoil OFFGRID magazine for a great article about EJ Snyder and his Nomad Pack, which includes Live Fire Gear products. Ej carries our Ring O Fire, which has 25 feet of 550 FireCord, a Live Fire Original Emergency Fire Starter, a Ferrocerium Rod & Striker. You may remember EJ “Skullcrusher” Snyder from our Live Fire Gear commercial.

EJ “Skullcrusher” Snyder was also on the Discovery Channel series “Naked and Afraid” and “Dual Survival“. EJ is an Extreme Survivalist, Adventurer and Retired Army Combat Vet. He is an expert in leadership, tracking, trapping, building shelter, primitive weapons, navigation, security, self-reliance, and self-defense. He is a true survival expert. Be sure to read the article and purchase a copy of OFFGRID magazine.


Live Fire Gear Products Now Available on Walmart.com

We are proud to announce Live Fire Gear products are now available through Walmart (Sold & shipped by Walmart at Walmart.com). Walmart is carrying our full product line including 550 Firecord, Live Fire Original, Live Fire Sport, Live Fire Survival Kit, Live Fire Twin Pack, Live Fire Sport Duo and Live Fire Ring O Fire. Visit Walmart.com today and pick up more great Live Fire Gear products.


Live Fire Gear has officially released our new commercial featuring EJ “Skullcrusher” Snyder. You may know EJ from the Discovery Channel series “Naked and Afraid” and “Dual Survival“. EJ is an Extreme Survivalist, Adventurer and Retired Army Combat Vet. He is an expert in leadership, tracking, trapping, building shelter, primitive weapons, navigation, security, self-reliance, and self-defense. Live Fire Gear was excited when EJ agreed to endorse our product. The commercial is in production now and should be ready for TV soon! This wasn’t a studio commercial. EJ was in a Florida swamp, built an amazing shelter and trekked through the woods for the commercial. He is a true survival expert.

Live Fire Gear’s Ring O Fire is now available in 13 colors! The Ring O Fire includes 25 feet of 550 FireCord, 1 Live Fire Original Emergency Fire Starter and 1 Ferrocerium Rod & Striker. We have also completely redesigned our packaging. When we launched the Ring O Fire we only offered 5 colors, but due to popular demand, we decided to expand our selection to include all 13 of our FireCord colors. You can pick up yours today for just $24.99.

Our Live Fire Original has burn times which average 30 minutes with the lid completely removed, and much longer when the lid is used. Just get your kindling going and slide the lid closed. The Live Fire Original is waterproof and can be lighted again and again.

Our 550 FireCord is More Than Just Paracord! FireCord is 550 Paracord with an 8th inner strand (color-coded and waterproof) to be used as fire tinder. When you need the fire tinder strand (formulated with Live Fire Gear’s properties) light the fire tinder and build the fire. 550 Outer shell can still be utilized for Survival Kits, Zipper Pulls, Handles, Keychains, Bracelets, Necklaces, Lanyards, Boot Laces, & Outdoor Lashings.

The Ferrocerium Rod and Striker ensures you will always have the spark you need to get your fire started.

Ring O Fire is available in ACU Digital, Black, Coyote Brown, Desert Camo, Foliage Green, MultiCam, Olive Drab, Red, Royal Blue, Safety Green, Safety Orange, Thin Blue Line and Thin Red Line. Pick yours up today at LiveFireGear.com.

Kevin Harrington and EJ Snyer - Live Fire Gear

AsSeenOnTV.pro and Kevin Harrington Join Forces with Live Fire Gear to feature EJ “Skullcrusher” Snyder in National Ad Campaign

Kevin Harrington (one of the original Sharks on Shark Tank) and the Product Managers of AsSeenOnTV.pro are thrilled to announce a new DRTV campaign with Live Fire Gear LLC featuring EJ Snyder from Naked and Afraid.

After setting the fire starter world ablaze with the Live Fire Original—the only fire starter that’s 100% waterproof, reusable, and burns for over 30 minutes—Live Fire Gear soon caught the attention of Kevin Harrington’s team at AsSeenOnTV.pro. By mid-2016, production began on what was to be a straightforward DRTV commercial. However, the original concept was quickly scrapped with the exciting news that EJ “Skullcrusher” Snyder had partnered with Live Fire, and would be starring in the ads.

Fans of the popular Discovery Channel series Naked and Afraid and Dual Survival will remember EJ as the extreme survivalist and Army vet who tamed the wild with his signature battle cry. Now, in the new action-packed ads, EJ will once again find himself stranded alone in the wilderness, this time armed only with Live Fire Gear.

“This isn’t going to be a boring how-to commercial,” proclaimed Luke McConnell, Owner of Live Fire Gear LLC. “EJ was in a Florida swamp, built an amazing shelter, and trekked through the woods. He is a true survival expert.”

In the next chapter of Live Fire’s continuing success story, McConnell then met with Harrington and his Advisory Board at AsSeenOnTV.pro’s quarterly Innovator’s Think Tank in February 2017. It was there the Board teamed Live Fire up with fellow AsSeenOnTV.pro participant Catastrophe Candles to provide more cost-effective, better quality manufacturing. As a result, Live Fire Gear and Catastrophe Candles have struck a licensing arrangement for potential big-box retail.

“Live Fire Gear couldn’t say enough how impressed they were with our team,” confirmed Douglas Scott, Executive Producer at AsSeenOnTV.pro. “They have actually submitted another product to be evaluated for DRTV. That’s what we call building brand equity, taking a company to the next level, and creating long-lasting professional relationships!”

As part of Live Fire’s DRTV campaign with AsSeenOnTV.pro, EJ will be starring in :30 and :60 spots set to air nationwide, and feature the original Shark himself—Kevin Harrington. AsSeenOnTV.pro is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About EJ

EJ Snyder is an expert in tracking, trapping, primitive weapons, building shelter, navigation, security, self reliance, and self defense. As a highly decorated combat veteran with 25 years of military service, EJ worked up the ranks from Ranger Instructor, Survival and Tracking Instructor, to Drill Sergeant where he earned the nickname “Skullcrusher”. Today, EJ still teaches survival skills to soldiers and civilians, serves as a motivational speaker, and has so far appeared on Discovery Channel’s Naked and Afraid 3 times, as well as Dual Survival, TNT’s 72 Hours, and History Channel’s Patton 360, among other projects in TV and film.

About Live Fire Gear LLC

Established in 2013, Live Fire Gear LLC is an emergency preparedness product developer and manufacturer, offering many life-saving products. With a line that includes the Live Fire Original, Live Fire Sport, Live Fire Survival Kit, 550 FireCord, and the Ring O Fire, Live Fire’s products are waterproof and compact, have an adjustable flame, and burn hotter and longer than other fire starters on the market. Live Fire Gear is owned by parent company DayOne Gear LLC, a leading supplier of survival, emergency, first aid, and preparedness products.

About AsSeenOnTV.pro

Headquartered in South Florida, AsSeenOnTV.pro is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades, AsSeenOnTV.pro’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

About Kevin Harrington

As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with AsSeenOnTV.pro, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.
For more information on Live Fire Gear and tips for surviving the elements, visit https://www.livefiregear.com.

EJ Snyder joins Live Fire Gear

EJ Snyder Joins the Live Fire Gear Team!

Live Fire Gear is excited to announce EJ “Skullcrusher” Snyder has joined our team! EJ is starring in Live Fire Gear’s television commercials for 2017, so be on the lookout for those!

You may know EJ from the Discovery Channel series “Naked and Afraid” and “Dual Survivor“. EJ is an Extreme Survivalist, Adventurer and Retired Army Combat Vet. He is an expert in leadership, tracking, trapping, building shelter, primitive weapons, navigation, security, self-reliance and self-defense.

EJ Snyder

EJ grew up in North Jersey outside NYC in tough Italian neighborhoods. He spent most weekends escaping to the outdoors to go camping, hunting, trapping, hiking, rafting, and rock climbing. His interest in survival began here. EJ also faced another kind of survival situation – childhood bullying – which became his inspiration to bulk up by lifting weights, learning to box and training in other self-defense disciplines to better defend himself and build his self-confidence.

EJ joined the US Army at age 19 and served 25 years. This is where he learned to better hone his outdoor and survival skills. He attended Ranger School and got his first taste of formal survival training. In 1996, EJ became the Primary Survival & Tracking Instructor at the Florida Ranger Camp. He attended Army Survival School and a Tracking Course, thus launching EJ into a self-study and obsession with learning all aspects of survival. EJ is a highly decorated combat veteran of the 1991 Gulf War and OIF, serving in Ranger Positions in many different types of infantry units, including Airborne, Mountain and Light Infantry. EJ retired at the rank of Sergeant Major/E-9.

EJ Snyder

EJ is currently retired in North Carolina with his wife and two kids, but he doesn’t anticipate slowing down anytime soon. He teaches survival classes all over the US and abroad employing his “Train as you Fight” philosophy in Survival. He also motivationally speaks, and does appearances at events, trade shows, Comic Cons and expos. He is an accomplished writer and is writing several books, and writes for several magazines and periodicals. He spends his free time enjoying his family, getting outdoors, working out and expanding his survival knowledge and skills to be the Best Survivalist on the Planet. Ej has also appeared on TNT’s “72 Hours”, the History Channel’s “Patton 360”, Chiller Networks “Can You Survive a Horror Movie”, amongst other TV & Film projects. You will just as likely catch him hiking a mountain or surfing in Hawaii, as you will see him drinking beer and watching a football game or MMA fight on his favorite bar stool.

EJ SnyderEJ prides himself on being one tough old SOB with the tenacity, fortitude, willpower, and determination to be dropped anywhere in the world with nothing and come out on top! EJ also believes that if he is with other people, that he can lead them there as well – unscathed! You can also hear EJ from miles away screaming to the heavens with his battle cries!

EJ Snyder

EJ is known for his hardened and tough exterior as well as for being a “Man’s Man,” but has compassion for his fellow man, passion for life, and a huge heart. EJ believes giving back to the community and the less fortunate is very important and works with many charities and causes in his spare time, many dealing with Cancer, Kids, Anti-Bullying and Veterans. He is also always looking for his next adventure and challenge. EJ says he stands ready at any moment to leap into action on a minute’s notice, whether it’s a survival situation, helping a stranger in need, or reacting to a crisis.

EJ Snyder

EJ lives and breathes his motto “Tua Sponte Superstes”, which means to “Survive By Your Own Will”

We want to thank EJ Snyder and his family for teaming up with Live Fire Gear!  Looking forward to the future together…

Learn more about EJ Snyder:

Website: www.ejsnyder.com

Facebook Fan Page: https://www.facebook.com/EJSkullcrusherSnyder

Twitter / Instagram: @ejsnyder333

YouTube Channel: https://www.youtube.com/user/erroljames07

IMdB: http://www.imdb.com/name/nm3473527/?ref_=nv_sr_1

Reality Rally Breast Cancer Charity: http://www.realityrally.com/reality-stars-teams/reality-stars/reality-stars-line-up/233-ej-skullcrusher-snyder